Spotify isn’t the only digital giant looking to incorporate NFTs on its platform, as Instagram recently announced that it will start testing NFTs with select creators in the United States. Spotify also says the test is part of its continued efforts to enable artists to deepen their connections with fans both on and off its platform. The company says it’s conducting the test in response to requests from its industry partners. Spotify says it isn’t applying any fees as part of this test. Users can then learn more about a specific NFT and choose to purchase it through an external marketplace. Users who are part of the test will be able to preview a select number of NFTs via an artist’s profile page. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.” “We routinely conduct a number of tests in an effort to improve artist and fan experiences. “Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a spokesperson for Spotify said in a statement. The news was first reported by Music Ally. The company says the new option is available for a “very small group of artists.” The test is currently available to select Android users across the United States. Spotify is testing a new feature that allows artists to promote their NFTs on their profiles, the company confirmed to TechCrunch on Monday.

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